DOGZ Santa Claus Pack Walk
DOGZ Santa Claus Pack Walk – when a pack walk becomes a celebration of its own
When we launched the DOGZ Festival at We Love Dogz a few years ago, we imagined creating an event that, within a few years, would attract tens of thousands of visitors and several thousand dogs each time. What we didn’t foresee, however, was just how successful the pack walks — back then still “just” a program element — would become on their own.
Today, pack walks have grown into standalone events that draw huge crowds, and we organize them four times a year. Each one has a slightly different atmosphere, but they all share the same strong sense of community.
The December DOGZ Santa Claus Pack Walk exceeded all our expectations: 1,500 participants and more than 800 dogs set off together in a truly festive mood. Alongside the many programs, a particularly special moment for us was timing the release of the Know Your Dog! breed guide — The Most Modern Dog Encyclopedia — to this event, giving visitors the chance to get their hands on it for the very first time.
With the dogs of Jacks and Bears, we regularly take part in the pack walks — unfortunately, we can’t make it to all of them — but this time two of our own homebred Bernese Mountain Dogs, Penny and Lenná, joined us. Like most participants, we arrived dressed in Santa-themed outfits, which added even more to the unique atmosphere of the day.
Before the walk, we were delighted to receive our own copy of Know Your Dog!, and we proudly flipped through the pages featuring photos of Magnus, Lenná, Karolyn, and Stuart. The walk itself was an unforgettable experience with such a large pack, and the day didn’t end when the walk was over: we spent another 50 minutes or so at the Pack Walk Gate, meeting fans from Hungary and abroad who had come — of course — because of the dogs.
We are incredibly proud to play an active and defining role in launching and delivering large-scale dog events like the DOGZ programs. Moments like these remind us again and again that building a community — with dogs and their owners, together — is truly worth it.
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